CASLIS Edmonton: SEO - Search Engine Optimization for Librarians

When you Google your library’s website, does it consistently show up on the forty-fifth page? Well, we hope not, but if your search engine ranking is lower than you’d like, then we have just the workshop for you! Please join us as industry experts Melanie Nathan, Alain Saffel and James Klassen walk us through the intricacies of SEO – Search Engine Optimization. Among the topics to be discussed are:

• SEO Basics – What is SEO, how does it work, what are the benefits?
• Black Hat (Unethical) SEO Techniques – Why you should steer clear, what penalties you risk.
• Content Optimization – How original content can bring traffic and rankings in Google.
• Social Media Marketing – What is Social Media, how can you use it to promote your content?
• The Role of Librarians – What can we do to increase page and document rankings on our intranets and public websites?

About our presenters: Melanie Nathan is Director of In-House SEO and SEM at STATUSfirm and has over 5 years of hands-on experience in Search Engine Marketing and SEO for websites. Alain Saffel is former Manager at Clearpath SEO and specializes in search engine optimization, web content creation and public relations. James Klassen is Senior Account Manager at Epiar, and specializes in “organic” search (free search results as opposed to paid ones.)

Date:
Wednesday, November 5, 2008

Time:
12:30 - 2:00 p.m. (Catered lunch provided)

Location:
Classroom 2-922 (second floor at rear of facility)
Faculty of Extension, Enterprise Square
10230 Jasper Ave.

Cost:
Students and CASLIS Members: $20.00.
Non-members: $30.00

Deadline:
Registrations must be received by noon, Monday, November 3.
Please note that space cannot be guaranteed until payment is received.
Questions for the speakers can be emailed in advance to CASLIS Program Coordinator John Sinclair at john.sinclair@ualberta.ca